Local Search Engine Optimisation

It is essential to set yourself up to maximise search traffic and dominate local search to increase revenue.
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GMB has a policy for optimising your listing

46% of all Google searches are local

Local search engine optimisation (SEO) is essential when it comes to your digital marketing strategy. If you have one or more locations, you want to achieve more brand awareness and higher revenue.
Studies have shown that 46% of all Google searches are local, according to a recent Google Analytics survey, a search engine optimisation company.

Local search engine optimisation (SEO)

Local search engine optimisation (SEO)

Studies have shown that 46% of all Google searches are local, according to a recent Google Analytics survey, a search engine optimisation company.

It is essential to set yourself up to maximise search traffic and dominate local search to increase revenue. Local SEO is essential for any company that can only operate in a specific service area. Location-oriented marketing - search engine optimisation or location-specific marketing - puts your brand's content as a goal in the foreground. Your trademark can be found on Google and other search engines and in local newspapers, magazines, and websites.

Your city determines your location, state, zip code and service area, as well as the location of your office, office location and location address.
If you have multiple sites, you want to have a strategy so that search engines like Google can distinguish between different places and give searchers the right one. The starting point is that your brand must have at least one location that appears in local search results.

Your business needs to log in to Google Maps and other search engines and develop an enterprise solution that integrates with Google Search Engine Optimization (SEO) and Google Analytics, as well as other third-party solutions.

Now that the homework is done, the real work begins, and the next step is to ensure that brand name, address and telephone number are consistent across all online directories. If your business address in Google Business has not been updated, it will appear in search results when someone performs a search, and there is a discrepancy.

Most brands will list your location on the start page or contact page and keep it there, but you need your own page if you have one or more pages. So don't forget your position on page 1 of the search engine and your brand name and phone number in the search results.

These sites do not have the same information, but customers will often ask you if it is essential and, if so, why creating a website is all about providing a good user experience, but what is the difference between making a website and a page? First of all, the URL should be obvious, this is a crucial step, and part of the ease is that search engines understand your site and, in turn, get good - ranking searches. Customers say they like the ease of access to your website and the speed of the search engine.

The next step in this process is to optimise the site so that search engines understand what you are looking for. You want to be very clear and specific, you want Google to index your site correctly, and the best way to do that is with business.com, your location, your city and your state.
The title of your brand, location, services, and products is listed concisely, and the content should contain the keyword or location. The number of characters assigned must have tempting services, products or information before the user clicks on the URL.

Google has a Google for Business service that helps you control how your brand appears on Google Maps. You want to set up and optimise your GMB account to support your local customers find you. GMB has a policy for optimising your website, including checking your location, listing times, adding photos, managing and responding to reviews.

As a brand, you want to get ratings for your website, as social evidence is an essential part of attracting new visitors. Reviews can damage your brand's reputation and are a great source of income for a company like GMB, but they can also cause damage.
When you manage a rating page, getting reviews is an essential part of SEO, and if you ignore them, your local SEO can break down.

Be sure to comment on each review, respond to bad reviews with a professional calm and positive with a smile and a "good job" or "great job!
SEO does not disappear overnight and can take some time to see drastic results, so be patient and work hard.

Be sure to read the report's analysis to learn more about the results of your search engine optimisation efforts and the impact on your business.
The more work you put in and the more consistent you are, the better your results will be and remain. Train your team, and you will blow away the competition and win more customers. If your brand doesn't have the extra time to implement SEO and other digital marketing strategies, MaxAudience can help.