Yahoo! is the second biggest of the three major engines now working with Bing and includes an enormous network of website’s.
The algorithm is based on that of Inktomi which Yahoo! purchased as part of their goal to not to serve Google results to search queries. The algorithm itself can pose a problem for many SEO’s as we optimise client website to rank highly on multiple search engines due to the way that it changes from Google and MSN. That said, most issues can be addressed provided that the right attention is given to the right area of your site.
To optimise and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed. On Yahoo! the major areas are as follows:
Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page.
Site structure is important for two key reasons. your site structure determines the order in which your page content gets seen by the search engines and thus, which content will be given the highest priority.
Back links having a solid back link count from relevant sites major factor on Yahoo! for any reasonably competitive phrase. Quality of site giving reciprocal links are certainly still valuable on Yahoo! however it is important to supplement these links with non-reciprocal links in the form of directory listings.
Domain aging is becoming a solid way of determining a sites long term value and quality score. It is just one of many factors.
The big one update your site regularly with new content and shuffle featured content update product listings homepage features like what’s new.. don’t be afraid to spend money on being listing on a directory that offers credible experts which will help pass value to your site.. ie if you are a Wholesale Clothing Company get listed on sites like The Wholesaler, Clothing Directory to name a few.
Building a good site takes time, and if you push things forward too quickly with slightly dubious promotional activity, you are likely to suffer penalties as a result.