Website Linking Strategies
Backlinks or back-links (UK) are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node
Most people frown upon the idea of purchasing links. To them the best way of generating links is the natural way. Actually this sort of thinking makes plenty of sense except that it ignores the facts.
The facts being ignored are a little painful but they are the truth. Here goes.
Fact Number One: Nobody wants to link to a site that has no traffic (no links) in the first place. So the first rule is that if you want links, then you will have to kick start the process. The most effective way of doing this is by purchasing them. You can also find a way to do reciprocal linking.
Getting More Links Is Key
Fact Number Two: Virtually all high traffic sites that you so admire started off either purchasing links or generating reciprocal links with other sites. Naturally when they get big and are called upon to give tips on how they did it, they will always avoid mentioning that dirty four letter word; link. And they will avoid it at all costs. They will talk about quality content and the usual stuff, which you will go off and implement to the letter, only that it will not work for you. How can it when the key ingredient has been deliberately left out?
Fact Number Three: You will hear folks talking about researching keywords and using them to attract traffic from search engines. How do you attract any traffic via search engines when your site doesn't have enough links pointing at it from other sites? The truth is that for your site to start showing any traffic, you really can't avoid initially purchasing a few links or finding a way to generate sufficient reciprocal links.
What can happen to me for buying links and get found out? Your site can get kicked out of the SE’s. Your ranking is approximately 30 positions worse…this is a new “minus thirty penalty” that apparently is related to buying links, according to recent forum and blog discussions.
Other linking options
Wwhich will again take time and many thousands of pound if you farm the project out.
Link campaign
Link campaigns are a form of online marketing and SEO. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn't have to require the reciprocation of links.
Link bait
Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Link bait as anything "interesting enough to catch people's attention." Link bait can be an extremely powerful form of marketing as it is viral in nature. turst us a few pages on how great your business or service is not link bait!.
Reciprocal link
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. The websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.
