We’ve all been wounded in some way or another by Google this past year. The summer has been especially tumultuous for Google algorithm updates, with over 7 updates in 4 months. While some of them have been more brutal than others, the public outcry remains the same.
Some webmasters panicked at the thought of another update, and others took it in stride. Meanwhile, the web continues to explode with posts on “How to Recover.”
If you’re one of the few people who reaped positive results after each update, congratulations! If not, maybe one day you’ll get there. But in the meantime, it’s time to clean up shop and make the changes that will help you to face Google algorithm updates head-on.
I’m not saying that rank is not beneficial, quite the opposite in fact. But when you focus on building a brand, you’ll build your rank as a natural consequence.
When you conduct a Google search nowadays, you’ll see that the first few pages are dominated by businesses that took the time to build a brand.
And that’s that way it should be. Search engines are favouring companies over keyword stuffed pages.
Building a brand is easier than you think. Simple actions like sponsoring a local community event or the occasional giveaway will help you to build the type of brand Google loves. The key thing is to pay attention to what your audience wants and give it to them.
Building on the last thought above, it’s easier to build a website that lasts if you focus on user experience. Visitors will keep coming back and share your content if they like your site.
Today Google places more value on site quality than the number of links. They stated that webmasters should focus on building high-quality sites that visitors use and share.
Although quality is subjective, your shares and visibility will indicate that you’re doing something right. As you think about users on your site, keep in mind that a large volume of your visitors will engage with you over social media networks before they ever land on your site. So make sure the links and photos shared are appealing and informative to give them a reason to click through and visit your site.
Old URLs will always rank best, so keep your URLs the same wherever possible. If you’re updating a product or launching a new one, you can give it a head start in the search engines if you simply update an old URL with the new information.
There’s no fast track method to sustainable SEO. There might be a few things you can do to get immediate results, but for an unshakable position in the search engines, you need to be consistent and transparent in your efforts. Focus on user experience and building a solid brand, and you’ll be rewarded with positive outcomes after every Google update.