If you do not have too much knowledge regarding search engine optimisation techniques and how they work, you will also have difficulties into identifying a trustable SEO company from a scam company. It is the fact that website owners need the services of these companies that has determined many scammers to penetrate this market as well.
These days with the use of internet and its necessity, there are so many scams initiated by various unscrupulous minds only for the sake of getting hold of your money. Profiting from your naivety and lack of knowledge in this field, the so-called SEO company will offer their services claiming their professionalism for only taking your money and… running.
When it comes to search engine optimisation techniques, you may have learned by now that it isn’t such an easy task to achieve into understanding it completely. More than this, with the internet search engine sites changing their rules of web-searching it is even harder to stay updated with these techniques when there are other business-related things on your mind. When you are out there in need of hiring the right SEO company from so many available you should make the distinction between a fake company and a real one. Let’s see how you can do this
The first thing that can raise a question of doubt in your mind is the way these scammers make their presence coming to your sight. They will use those methods that we call ‘aggressive advertising’ by forcing their way to your email address, cold-calling and others only to advertise for their abilities. You must know that professional and genuine SEO companies will never walk this path.
If you are a potential customer for them you will know where to find useful info about their reputation and professionalism. So if you want to hire the real thing you might as well resort to word of mouth which is often more trustworthy than any other reliable source.
One other clue that indicates that an SEO company is a scam is the promise they make to you into helping to rank your website among the top results by using unique keywords for your website. This is definitely not a difficult task to achieve, since you can do it as well with the use of unique keywords. You are more interested into ranking among the top with the generic names. For instance if your website sells ‘pencils’ you will need to rank within the top ranked pages with this generic keyword and not with a special one that only you sell such as ‘silver filigree pencils’.
It is important to know what to look for in identifying the scam SEO company, such as checking with their track record determining the length of time they have been in the business. Also do a background check on the website they said they worked for looking at the source code. In this way you find out whether they have truly serviced that website needs.