Traffic generation. That’s the thought that fills the minds of most new webmasters and bloggers. You want more traffic, and you want it fast. So you invest a lot of time and money to build and audience and grow your numbers. The traffic’s rolling in but is that enough?
Cracking the traffic code is only part the equation. Your analytics show numbers that will rival popular blogs in your industry, but why does it feel like no one is listening?
Your traffic is up, but your subscribers, comments, and social shares are at an all-time low. It just goes to show that, besides traffic, there are some other things you should focus on.
The bounce rate shows the percentage of visitors who leave the website from the page they landed on. Put simply, they do not click through to any other page on the site.
It’s crucial to lower your bounce rate to get visitors to spend more time on the site and increase the chances of conversions. If you’re struggling with your bounce rate, here are some guidelines to reduce it and improve your blog’s overall success.
Pop-up ads are annoying. Think about your reaction when confronted with pop-up ads as soon as you land on a page. Sometimes the offer makes the ad tolerable, but in most cases they affect user experience.
Nothing will affect your bounce rate like a slow loading site. In the online world, a few seconds is too long for visitors, so don’t make them wait. Slow loading sites negatively affect user experience, bounce rate, follower reach, search engine rankings, and conversion rates.
Reevaluate your design or change your web hosts if they are the reasons for slow loading pages.
Web surfers have short attention spans; so long posts may be a turn-off. Even captivating posts may be hard to follow after a few seconds.
Consider splitting your longer posts into a series of posts or using pagination to break up content into easily digestible chunks.
A visible search box is a handy tool for a visitor who doesn’t get the solution he needs on you the page he lands on. Don’t make it hard for the visitor to find what he needs. He quicker leave than go in search of the search box.
First time visitors should know the purpose of your blog the moment they land. What type of audience do you hope to appeal to? Are the objectives clear?
If not, you need to rethink your design or your header. If your logo or tagline doesn’t define your purpose, you need to include description content in the header to let visitors know the type of content they can expect to find on your blog.
Auto-play audio and video are distracting and unexpected, and take visitors by surprise when they land on the website. Even worse, these elements can drive them away. So don’t use them unless they’re necessary. Give visitors the option to turn on the audio or video if they wish.
You probably understand the importance of including related posts below every blog post. Related posts keep your visitors browsing and reduce your bounce rate. But if you make the posts stand out, you’ll improve your chances of success.
Some ways you can improve the effectiveness of standard plugins are:
Call to action – Make sure that the title of the widget stands out. Use the plugin’s CSS to increase the font size. You can also change the title of the plugin from “Related Posts” to something more appealing. Testing titles is crucial. There’s no harm in playing around until you find a winning formula.
Put the posts in a box – Use a style, color, and background that will attract visitors’ attention. Related posts are so common now that visitors tend to skip over them. Use effects to make the widget noticeable.
Use these tactics to reduce your bounce rate, especially on the pages with the highest volume of traffic. Ultimately, it will lead to more engaged visitors and a greater chance of conversion.