Since traffic from social media doesn’t convert as well as organic traffic, SEO will always be a crucial component of your online marketing strategy. Even when you get a lot of traffic, it won’t mean a thing if the traffic doesn’t convert.
It all comes down to doing SEO the right way. Some strategies will bring a lot of useless traffic and others will not bring you any traffic at all. Still there are others that might hurt your chances in the search engines.
Check out six of the biggest SEO mistakes that you could be making right now. Understand them, make changes, and you’ll get the organic traffic you’ve been hoping for.
Content marketing is a process where content is used to promote products and services – although the content is not written with promotion in mind. Instead, it seeks to inform and educate a specific audience about a related problem and provide a solution. Done right, content marketing will encourage readers to share your content across the web and increase your product’s visibility.
The best way to incorporate content marketing is to establish a blog where you can share information with your target audience. This helps SEO because it provides fresh content to encourage search engines to visit and rank your site. The continuous stream of content will provide lots of search terms that you can rank for in the results pages.
Every brand should have some form of social presence. In case you didn’t get it, all Google’s updates have been in the interest of presenting relevant results and improving user experience.
In the past, Google relied heavily on backlinks to determine a site’s popularity and relevancy. Today, bloggers share each other’s content instead of linking to it, and Google rely on social signals to determine where a site should rank.
Although it’s not clear how much weight is placed on social signals, it certainly has a lot of influence. Set up social profiles on appropriate networks and incorporate social sharing tools on your blog posts.
URL structure affects SEO to a lesser degree, but it is a particularly crucial factor to pay attention to. Search engines read your URL before anything else when they crawl your latest post. Your URL structure tells them what the post is about.
Some bloggers use post category before the title while others use the date. These structures do not present the best possible scenario for URL structure.
If you’re using WordPress, you can easily change your Permalink structure to /%postname%/ for a search engine friendly alternative.
After you’ve adjusted the structure of your URL, you need to focus on the slug. Optimise the slug by including a relevant keyword in the auto-generated slug. Remember the URL is one of the first things search engines will notice, so it should provide as much information as possible.
Optimise your slug by including relevant keywords or removing unnecessary words that cause the URL to look drawn out.
Fortunately, it’s easy to edit your slugs in the space just below the post title in WordPress. Use slugs to keep your captivating titles while simplifying your URL structure.
Google Authorship connects your content with your Google Plus profile. It will display your name and photo in the search results and make you the focus on the content rather than the blog.
Set up profiles for any blog where you’re a regular contributor to improve your visibility and set yourself up as an authority in your industry.
Use internal links to point your readers to other relevant posts on your blog. They can be used to point users to other topics that provide a deeper perspective on a term or thought.
It’s helpful for your readers in that it provides an explanation for hard to understand terms. But it is also suitable for SEO because it distributes link juice across the sites. It also helps to reduce your bounce rate – also beneficial for SEO- in that it takes readers to other pages on your site.
When it comes down to it, SEO is not as difficult as it looks. Learn the basics, keep it clean, get help if needed, and you’ll start getting the benefits of organic traffic to your website.