A blog is a great place to communicate with your audience in a more personal way. You can communicate about many things in your blog, including about products that you like and recommend to your readers. Do you want to write a review that your blog readers will like? Here are 5 tips to write great product review for your blog:
Since a blog is often a personal communication channel for you to share your ideas to your audience, it is very important to keep your product review sound personal. Don’t write the review as if you’re writing for a business client or something. Write your review as you would like to write your regular blog post, or even better, you can write your review like you’re writing it for your friends.
Of course, in order for you to give the most impact for your product review, you should share your experience with the product. In other words, before you review something, make sure that you’re personally using the product so that you can share your experience with the product to your audience. It will also make you to sound more natural in your review, which is very important because it can give more persuasive power to your review.
Take your review one step further by adding images and videos where you use the product. For instance, if you’re reviewing about baby stroller, be sure to create one or two minutes video where you showcase the product to your audience. Add this video to your review in order to make it more compelling. Also, put some images when you use the stroller in order to make your review more interesting to read.
A review will not be complete without some good and bad aspects about the product. So, share your good and bad impressions about the product like you would be when you’re sharing those impressions with your friends or family. For instance, “I think this product needs to have more solid material in it.” or “I think this product is great for me to use in leisure time. It’s so comfortable and soft to use.” This is a good way to keep your review objective so that you will sound less like a sales person and more like a real customer.
Finally, once you’ve done explaining all the things about the product, you can ask the readers to join the fun in experiencing the product for themselves. Call to action is important because it will give a real boost in your conversion. If you’re just writing your review and not giving call to action to your readers, then your review won’t likely generate good amount of affiliate sales. So, be sure to encourage your readers to buy the product at the end of your review.
Those are 5 tips to write great product review for your blog. Follow the tips above and you’ll be able to maximise your conversion with your review.